28 Jul, 2026

Ancient Lore Meets Small-Town Politics: Why Fans Are Flocking to ‘Widow’s Bay’

As a professor in the Berkeley Center for New Media and the Department of Theater, Dance, and Performance Studies, Abigail De Kosnik has spent years examining how audiences engage with serialized storytelling and fan culture. From researching how fans track narrative tropes and build digital archives around their favorite shows, few people are better poised to help explain the runaway success of Widow's Bay.

In a new UC Berkeley News interview, Professor De Kosnik discusses the show's blend of horror and comedy, how its eccentric cast of characters subverts classic tropes and the power of original storytelling in today's media landscape.

Image credit: Apple TV